[DOWNLOAD] ~ Electronic Commerce Curricula: An Overview of Current Electronic Commerce Courses and Implications for Marketing Education. by Academy of Marketing Studies Journal ~ eBook PDF Kindle ePub Free
eBook details
- Title: Electronic Commerce Curricula: An Overview of Current Electronic Commerce Courses and Implications for Marketing Education.
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 2000
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 280 KB
Description
INTRODUCTION Electronic commerce (EC) is defined by Zwass (1998) as a way of "sharing business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks". EC has experienced phenomenal growth in recent years. Forrester Research Inc. projects that Internet business will grow to $1.3 trillion in 2003, compared to $43 billion in 1998 (Frook and Karpinski, 1999). As the concept of EC and e-business increasingly influences the form of organizations' business strategies, business schools around the world react to the market demand for quality graduates with an EC background by creating electronic commerce and e-business mainstream courses and degree programs within business schools. However due to the dynamic nature of the field, most colleges lack a standardized curriculum for EC. Educators are struggling to keep up with the technological and business rate of change, hence EC courses are often planned in an ad hoc fashion. As the result, many EC courses and programs lack the rigor and comprehensiveness sought in higher education due to their offering a piecemeal coverage on EC issues. Competing programs and various approaches to EC education are making it even more difficult to choose the program that is right for students' and job market's needs.
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